OnePlus, the Chinese consumer electronics brand known for its budget-friendly smartphones with top-notch cameras, set out to make mobile photography and storytelling even more accessible with its #YourBestShot campaign.
To bring this campaign to life, OnePlus employed a three-pronged approach: partnering with the International Photography Awards to launch a global competition for pros, amateurs, and students; introducing a unifying hashtag, #YourBestShot, for contestants to submit their work; and pacing the campaign as a long-term project with different themes unveiled over several weeks.
Emphasizing the message, "Every story is worth sharing. Every shot deserves to be seen. Everyone should take their best shot," the campaign's winners enjoyed dedicated social media features on OnePlus' official channels, cash prizes, and publication in the OnePlus Photography Book. As a result, OnePlus' social media pages saw a massive surge in followers.
What made it successful
OnePlus India hit the jackpot by leveraging user-generated content to skyrocket its popularity. By hosting an engaging competition, they inspired thousands of photography buffs to take their best shot and join the fray using the signature hashtag. The real magic? Social media users created the content for the brand, leading to organic exposure and increased brand recognition.
With minimal effort, OnePlus reaped maximum rewards from this simple yet memorable, consistent, and impactful campaign.
